Driving Print and Web from a
Single Source
Assumptions
Some views from 50,000 feet
“Content management” and
delivery
What is content?
Publishing content
What does this have to do
with your operations?
First-generation systems
offered dynamic page assembly
Managing content
Focus on delivery side…
“Dynamic pages” are a change
in degree but not in form
Early approaches to dynamic
page assembly
Merging print and Web
Scenario I: SGML or XML
source
SGML and dynamic pages
Other source besides SGML
Other source besides SGML
Data and metadata rule
Why metadata matters
One Approach: XML-centric
content management
Why this architecture works
XML layer can abstract a
variety of sources
Skeptical? Will XML deliver?
How is XML different?
Why XML will succeed (1)
Why XML will succeed (2)
Magazine example
Some trends for XML and
content management
Some trends (cont.)
Some trends (concluded)
Some resources
Thank You!
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